Basic Concept of Service Business Marketing


Want to have a business, but only have a small capital? It is not a constraint, this is now a great many business opportunities with small capital that can be tried. One of the business opportunities with small capital is a business that moves in the field. Learn the basic concept of service business marketing so that your efforts are more advanced.

This is the kind of business enterprise that is perfect for your budding business who have the knowledge and skill in a particular field but only have relatively small capital.

In marketing service, a company must also understand the philosophy of marketing is going to do. There's some philosophy that must be understood the service company, the philosophy among others as follows.

Production Concept 
Companies that adhere to this concept had its marketing strategy with add and multiply their product to be market, and also expand the establishment of places for sale.

Production 
In this concept, business services are usually more emphasis on the quality of the services they market and also the advantages. So the seller believes that the consumer will get the satisfaction of using their services.

Selling Concept 
The concept of the marketing strategies used by the service business by selling products in the form of services to our customers by providing the most comprehensive products and also a bigger sales scale.


Marketing Concept 
Service businesses that use these marketing concepts have the primary purpose of providing customer satisfaction or consumer. Here service companies tend to be more orienting their customers by providing products to meet the needs of consumers as well as provide ease for obtaining such products resulting in satisfaction of its customers.

Social Marketing Concept 
The concept of service marketing by way of satisfying consumers as well as customers, but also invite the consumer in order to participate with the strategies they use to service marketing. With such an advantage and satisfaction can be felt by the whole aspect.

From some of the above services marketing concepts can be drawn the conclusion that the quality of service provided by the seller to the consumer being the most appropriate marketing for service businesses. Hopefully this information can be useful for business services especially beginners.

Read Also:

Related Posts
Disqus Comments