Start any business should be planned in advance, ranging from analysis to finish. Similarly , the internet business, you should plan appropriately.
Along with the increase in sales computer equipment, gadget, fashion, and internet, the number of consumer who choose to shop in the virtual world is increasing. Not only have that, the transaction valued, wow, fantastic!
Starting an internet business is not as difficult as many people imagine. Just so you know how to, you will enjoy it and never imagined that so easy to start an internet business. Moreover, after running an internet business you start making money, you definitely will not want to work offline again.
So, how to begin? Follow the easy steps below in sequence to start building your internet business.
Create a Business Plan
The plan is meant here is not just the general plan, but it includes an analysis (if it can be as detailed as possible) on the market that you will be attending. Many people assume that the main purpose of creating a business plan is to build a simple but interesting story of a business that makes potential investors who read them interested investing.
The business plan can be a kind of guide for you in running a business. With records, you are as detailed as possible taking into account all the aspects involved in your business, ranging from analysis of SWOT (Strength, Weakness, Opportunity, Treat) market, potential customers, analysis competitors, the necessary capital, projected earnings per month, initial outlay, to spending monthly.
In fact, you can find out the cost of production per unit of product or service before you attempt to stand, just by way of plan of this business.
So, if there are things that go not according to plan, foe example, there is the increase in raw material or fuel, you will soon know whether you will lose money or not when it is still running with the original plan, and you can determine in which sector expenditure need to be adjusted.
The deeper you get to know your business, the sooner you respond to the turmoil in the market is so dynamic. Such as Sun Tzu proverb "Whoever recognizes himself and his well, he would win the war."
Determine Business Objectives and Budget Funds
What is the purpose of your internet business to get new customers or to provide services and as mean of communication with existing customers? Or maybe your goal to educate the market your target market? Or even perhaps to create an online community? Well, in this early stage also specify the funds that will invest. Have a purpose and a clear investment budget will make you more effective measures.
There are several forms of capital or investment in business building, among which are cash loans, investment in the form of shares / ownership, and grants. For investment in the form of shares, there are generally two options, namely angel investors or venture capitalists.
Angel investor are usually individuals or institutions that are looking for companies that are growing and in need of investment. They will also help connect channel marketing and will provide business mentoring.
While venture capitalists usually only inject capital, as long as they see their investment opportunities multiplied significantly 3 years.
In determining the amount of capital required, said Steve Jennings, Director of Finance of Alliance & Leicester Commercial Bank, cash-flow analysis is very vital.
"A common mistake novice businessman is asking for the amount of investment that is too small than necessary, but on the other hand they promise return of investment is very to attract people to invest", he said. "This is the most successful recipe for disaster."
Determine the Target Market
One of the most important elements of establishing an online business is to find a market that is willing to buy the idea, product, or service. By finding the right market, you will save money and energy into marketing because of the effort, money, and energy you spend more targeted.
Modern business segmentation knows the name or the intended target market. Well, clearly define who your target market. Are all men and women? How old are they? How can social-economic condition? What is their income? What keywords they used in search engines?
What needs to be as detailed as that? Yes, the more detail the better! The more you understand your target market, the easier it is for you to determine your marketing targets.
"When talking about a niche market," says William Berry, a self-made internet millionaire. "We recommend avoiding the existing market niche market leader, be great if you are creating a new market niche", as he had done by Groupon.
When emerging new sites that sell information content, social networks, and advertising space, he even appeared to offer coupons that give you a cheaper price than the original price. Who can resist?
Climate Understand Market Competition
Know and understand how to market your internet business viewfinder. How many players there? How their products? Where the untapped market maximum? From there you can determine where the best position you for success in the market. The way to know your competitors, try to check on Alexa.
"One factor in which online business often fail in marketing", said Lisa Richards, a partner at the accountants Smith Cooper. Successful internet business usually have a reliable marketing strategy. That is, they have a marketing strategy that can make their product or service messages can be up to the target market as tour desired.
Ideally, marketing factor is placed at the top of this article to give you understanding of the importance of this factor exceeds the capital factor. However, to allow you to understand the plot, marketing placed at number five.
Marketing ideally has done this since before you issue your first money for capital expenditures. By doing so, the first direct order on the first day you get your website listed on the official internet, or even much earlier.
All you need to do is say to people nearby and the potential customers that from this moment you do business goods / services they needs.
The cost of building a website can vary, ranging from US $ 200. But now you have many choices (how lucky you are to live in the internet age), because it does not have to start with building a website paid (although there are also websites that are free, but of course the disadvantages are commensurate with its free). You have an alternative by using blogs, Facebook, Multiply, Twitter, Online Forums, and so on.
"Make sure you are diligent in updating your website regularly, since its role is as important as innovation, imagination and discovery for your long-term success," said Berry.
Make Branding Your Internet Business
An easy way first branding your business is of a domain name. This is the first time to distinguish your internet business with each other. In the selection of domain, my advice choose which ending in com.
In the selection of the domain name, there are three trends. The first, usually using the name of the owner of this business. Secondly, using the business name, and third, use keywords that are most frequently used internet users.
The process of branding your internet business is mot just a matter of domain names. But primarily in the whole process of your internet business. Starting from the display (template or website design, font, color), content (copywriting, article, podcast, video), as well as services.
Transaction With Customers
Simplify ordering and payment, as the site with the process of buying and selling are complicated and troublesome big potential customers cancel their intention to buy. Besides security is also of utmost priority.
Make sure customers feel safe shopping to you to make sure every detail of their transactions is kept confidential. The easiest way to ensure the security of online shoppers is by cooperating with PayPal, a site specialized guarantor of online transactions.
Ranging From Small
Do not give up on your efforts, all the effort it takes. Perhaps in the early days of your business will not provide significant income, all online businesses acknowledge experience, if you do not believe, try to ask yourself on Jeff Bezos, founder Amazon.